On November 11 and 12, the MK joined over 300 exhibitors for Kosherfest 2007 held at New York City’s Jacob K. Javitz Center. Kosherfest 2007 is the only trade show in the industry that focuses exclusively on certified kosher products and kosher industry education. All of the major kashrus organizations and many smaller ones had exhibits at the event, including the OU, the OK the Star-K, the Kof-K, the KOAOA, and others; there were also several international ones present. Once again, as in years past, the MK had its own booth at Kosherfest. Several people from our office travelled to New York to participate in the event, to be available to answer any questions from existing clients as well as prospective ones.
Visitors could choose from an endless variety of samples, including delicious pastries, crispy warm breads, tasty cheeses, mellow wines and more. There was a large turnout for the event, with many in the kosher food industry having their own booths, and hundreds of others attending so they could form contacts and inform themselves of what is new on the market. Countries from around the world were represented, including Australia, England, Canada, the United States, Israel, France and others.
It was obvious that some of the companies invested much time, not to mention expense to design the most amazing creations and centerpieces to showcase their products. Among the highlights were a huge tower of Matzoh boxes from Streits, and a fantastic moving centerpiece with hundreds of Kedem wines and grape juices on display. Strauss Bakery, which sells spectacular cake creations even had a Louis Vuitton bag – only it was edible, not to mention stunning.
For the educational benefit of Kosherfest 2007 participants, there were book signings by Levana Kirschenbaum, author of Levana cooks dairy free, and Sarah Murray, who wrote Moveable Feasts. There was a also a presentation by Israeli artist Morris Katz, dubbed the world’s fastest painter.
Representatives of the MK met with dozens existing and prospective clients, members of other Kashrus organizations and many in the industry who wanted to know what were are about, and what services we offer. All in all, it was an educational and informative two days.